Will Morgan Holland

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Will Morgan Holland is a commercial and narrative director/photographer based out of Nashville, TN. His photography has been featured in publications such as The New York Times, Rolling Stone, and American Songwriter.


Since 2010, Will’s craft has expanded into branded and commercial content as he’s become an award-winning director and writer with clients including Bose, Ram, Bluecross Blueshield of Tennessee, Kholer, Mountain Dew, and Pepsi. His work with Pepsi earned him Mofilm's Best New Director Award and he received a nomination for D&AD’s Next Director Award for his work with Bose.


Holland solidified his prominence in the film world when he partnered with then-startup company Smile Direct Club to help launch their brand in 2015. During the three years that followed, he co-directed and produced all the video content for Smile Direct, which grew into an international, multi-billion dollar company. Will continues his pursuit of providing agencies with honest connections through his branded work.

Headshot of director Will Morgan Holland